RollingFood

Overview

RollingFood is a management platform for food truck operators, from first-year single-truck owners to small fleets. It's a product I conceived, built, and run end to end: web dashboard, mobile app, API, billing, and marketing. It's live at getrollingfood.com.

The problem

Most food truck operators run their business off a group chat, a shared spreadsheet, and phone calls. That works for one truck and breaks quickly after that: catering gigs get double-booked, drivers show up at the wrong location, and permits from different agencies lapse on different schedules. The tools that do exist tend to be marketplace apps that take a cut of every order, or generic software that doesn't speak the language of the business.

My role

Founder and sole developer. I designed the product and pricing, architected the data model and API, built the web and mobile clients, set up Stripe billing, and run the marketing and customer-acquisition side.

What I built

• Modular subscriptions — Schedule, Order, Loyalty, and Inventory modules sold individually or as a bundle, at a flat monthly price with no per-order fees.
• Stripe billing — checkout, trials, and a free tier for single-truck operators, with module access gated consistently across web and mobile.
• Web dashboard — Blazor Server app for scheduling events, managing orders, and running the business from a desktop.
• Mobile manager app — .NET MAUI app sharing the same API and service layer, so operators can work from the truck.
• Trial lifecycle emails — a background Windows service that sends timed onboarding and trial-ending emails, with logging to prevent duplicates.
• Notifications — multi-tenant notification system with system defaults and customer-defined types.

Status

Live and taking sign-ups, with paid acquisition running in the Charlotte market.